BOU x WeWork - What Does The New Model of Influencer Marketing Look Like?
Kunal Kohli (Co-Founder and COO of BOU)
Dara Pollak (@skinnypignyc)
Jackie Gebel & Robby Miller (@noleftovers)
Jeremy Jacobowitz (@brunchboys)
Justin Livingston (@justinliv)
Moderator: Jessica Becker (Managing Partner, Manifest New York)
Drinks by JuneShine and nibbles provided
Over the last three years, influencer marketing has exploded, becoming a key marketing tool for global brands looking to attract the attention of Gen Z and millennials. What began as a cash or product transaction between brand and influencer in return for a post, is now transitioning into a more sophisticated form of influencer marketing in which the brand and influencer enter a mutually beneficial partnership.
Affiliate links, collaborations and equity are all part of this new model. Brands are still getting the advocacy and reach, while influencers are gaining financial benefits and increased exposure for themselves. Both parties are more invested in each other than ever before - with influencers only getting rewarded if the company is successful - and the company often giving away shares, for the opportunity for success.
How do brands and influencers go about creating these mutual, long-lasting relationships? What’s more important - reach or relevance? And how long can this new model last?
81 Prospect Street Map
Stay Cozy Knitting Class with Brooklyn Craft Company at Bar Moxy
Whether you’re a total beginner or a long-lost knitter who needs a refresher, join us on November 20th at Bar Moxy for a free knitting class with Brooklyn Craft Company. Class includes all materials n...
Mr. Throwback Pop-Up at Moxy East Village at Alphabet Bar
Is vintage 80’s and 90’s sportswear your thing? Check out our pop-up with Mr.Throwback, featuring sportswear apparel including original 90s Starter jackets, NBA Champion jerseys, snapbacks, one-of-a-k...
Pine Outfitters Pop Ups at Dream Downtown at Dream Downtown
Through Nov 20 Tue
Dream Downtown is hosting a pop-up with eco-friendly outerwear lifestyle brand, Pine Outfitters, co-founded by Daniel Neeson (son of Liam Neeson) and Adam Millman, on November 12th, 13th and 20th from...