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Experience Macy's launch of And Now This

Jul 24 | Sat |
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Check out Macy's fun food truck that will be giving out frozen treats and showcasing shoppable items this Saturday, 7/24.

ABOUT THE NEW LAUNCH, And Now This Macy’s introduced a new private brand, And Now This. The line launching in ready-to-wear and men’s categories for the fashion-forward, contemporary dresser, features effortlessly wearable elevated basics and sophisticated pieces. Made for every moment of the day and every wherever-life-takes-you decision, the brand inspires shoppers to showcase their most authentic self and celebrate unique and evolving style, through trend-forward pieces. Available now at and select stores, And Now This opens up a world of endless possibilities for customers’ amazing, ready-for-anything life.

“And Now This features elevated essentials for contemporary shoppers looking to dress around trends and confidently express themselves through fashion,” said Durand Guion, vice president, Macy’s Fashion Office.

Venue: Herald Square

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