As one of the world’s great shopping capitals, New York City is at the forefront of dynamic new retail. Digital brands open their first brick-and-mortar stores here, while other brands look to incorporate digital experiences into the store environment. Still other stores invite greater hands-on exposure to their products with the help of photogenic environments and personalized help from staff members. Below are 11 new ways to shop in NYC.
TeePublic in Showfields. Instagram.
Showfields combines boutique, product demo, and immersive art installation. The rotating products at this Soho store come from dynamic brands across the spectrum, from skincare to smart home tech to fashion. There are always staff members on hand to help out and Insta-ready backdrops for selfies galore. Also on site are an immersive theater experience called House of Showfields and other events like cooking classes hosted weekly at The Loft upstairs. 11 Bond St., showfields.com
10 Corso Como
10 Corso Como is a concept store featuring equal parts design, fashion, interiors, and art. The busy boutique in the Seaport District offers an immersive retail environment with a top-of-the-line art gallery and Italian cafe for sipping espresso mid-shopping spree. 1 Fulton St., 212-265-9500, 10corsocomo.nyc
Empire Outlets presents a forward-thinking take on outlet shopping. The first of its kind in New York City, this new Staten Island retail center offers excellent deals on brands like Gap, Nordstrom, Levi’s, and Brooks Brothers from a chic space overlooking the Manhattan skyline. There is great food on site from MRKTPL, Shake Shack, and Mamoun’s Falafel, and a slate of monthly events to add even more excitement to a day of shopping. Best of all, transportation to Empire Outlets is free via the Staten Island Ferry, which runs 24/7. 5 Richmond Terrace, empireoutlets.nyc
Located at The Shops at Hudson Yards, The Conservatory takes a showroom approach to retail. Explore this chic and highly curated collection of fashion, beauty, interiors, and more from a range of brands. See something you like, and you can have it delivered to your home so you won’t have a bag to schlep around the rest of the day. While you’re around, have a cup of tea at the cafe inside The Conservatory. 20 Hudson Yards, Plaza Level, theconservatorynyc.com
Immerse yourself in smart-home tech at the Sonos store in Soho. This shop is outfitted with several pod-like environments where you can surround yourself with music from a Sonos speaker. These pods resemble rooms in your home like the living room and kitchen and are free to try out! 101 Greene St., 917-768-0101, sonos.com
The first Neiman Marcus department store is also located in The Shops at Hudson Yards. The store, which carries luxury fashion, beauty, skincare, and shoes, enhances your shopping experience with digitally interactive fitting rooms and a Digital Styling Lounge for personal styling services. There are also artisanal leather-cleaners, a store-within-a-store vintage shop, and a bespoke hat service for more analog fashion offerings. A chocolate shop and multiple restaurants round out the store’s ultra-luxe shopping experience. 20 Hudson Yards, Levels 5-7, 646-562-3500, neimanmarcus.com
The world’s most famous online retailer has taken the IRL plunge with its 4-star store. This Soho shop allows you to test-drive Amazon products like the Echo Dot, Fire Stick, and Kindle, plus browse 4-star books from its deep catalog of best-sellers. Other products on site include games, toys, and home products. 72 Spring St., 212-966-2462, amazon.com
No more stopping at Duane Reade for CoverGirl products. The beauty brand’s new Times Square store brings make-up with a dose of high-tech at its 10,000-square-foot flagship. There’s an augmented reality makeup booth for sampling product, an Instagrammable glam room, and non-cosmetic CoverGirl products like yoga pants on offer. Not to mention, custom makeovers by appointment. 719 7th Ave., covergirl.com
Shopping for work is a lot more fun at M.M. LaFleur, which sells smart, chic workwear for women. Their retail model invites anyone to their 42nd Street showroom for a free, no-strings-attached appointment with a stylist. You’ll have a variety of ensembles waiting for you in your size, plus a glass of Prosecco during your appointment. Find what you like, have M.M. LaFleur alter it, and they’ll send your new duds right to your door. 130 W 42nd St., 13th Fl., 212-271-0912, mmlafleur.com
For a girl’s day out, there’s no better place than the American Girl store at Rockefeller Center. Not only can kids buy American Girl dolls (including customizing dolls in-store), but they can also dine at the American Girl Cafe, host parties, and have some spa time. Ear-piercing, haircuts and styling, and manicures are available for girls and dolls alike. There are also personal shoppers available to guide you through the store by appointment. 75 Rockefeller Plaza, 877-247-5223, americangirl.com
Starbucks Reserve Roastery New York
The Starbucks Reserve Roastery New York opened in December 2018, and it’s quite an expansion on the typical Starbucks model. This tri-level store is like the Starbucks secret menu on overdrive, with a special menu featuring coffees like whiskey barrel-aged cold brew and flights of special coffee paired with chocolate truffles. There are two coffee bars, a bar with coffee-based cocktails and other adult beverages, and a bakery on site. You can also take home bags of Starbucks Reserve coffee, roasted in-house at this Meatpacking location. 61 Ninth Ave., 212-691-0531, starbucksreserve.com