The Intrepid Sea, Air & Space Museum now offers a free iPhone mobile app — Mission Intrepid: Explore Enterprise, available for iOS 7, provides an enhanced experience in the Museum’s Space Shuttle Pavilion and includes nine different interactive experiences for visitors to unlock while exploring the space shuttle Enterprise and its surrounding exhibitions.
The Museum partnered with New York-based digital innovation company Makeable to create an engaging, interactive app as a companion to the Museum’s Space Shuttle Pavilion. Visitors standing next to various exhibit zones can access different hotspots throughout the Pavilion, including such points of interest as the shuttle’s tiles, cargo bay and cockpit, which will then unlock deeper storytelling experiences. As visitors move through the app, they will learn about NASA, space travel, aerospace and flight, Enterprise and the space shuttle program through fully immersive augmented reality experiences, behind-the-scenes videos and more. Though it is designed to interact directly with the Museum’s exhibits, the app provides great content for users to explore outside the Museum as well.
“In developing this app, we hope to provide our visitors with deeper knowledge and enhanced experiences that inspire innovation through the fascinating science, history and human effort behind Enterprise and the space shuttle program,” said Susan Marenoff-Zausner, President of the Intrepid Sea, Air & Space Museum. “We are thrilled to connect our guests to a higher level of content in such a cutting-edge yet accessible way.”
To achieve the technology of Mission Intrepid: Explore Enterprise, Makeable’s team of experience designers worked closely with Current Studios, a specialized augmented reality platform provider, to create fully immersive A/R experiences that bring the Enterprise and its science and innovation to life.
“Our goal was to celebrate the space shuttle as an innovation of innovations,” stated Makeable co-founder Tom Ajello. “The app brings the science and innovation of Enterprise to life by telling its story through the lens of some of its most intriguing elements. Literally each and every part of the orbiter has a story and, as we all know, a ceramic tile is not just a ceramic tile. Seeing a video or animation of it in action really makes a world of difference when you’re trying to comprehend its design, integration and importance to the space shuttle.”
